Privacy policy
Last updated: May 3, 2026
NovaCart operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a carefully curated shopping experience (the “Service”). NovaCart is powered by Shopify, which enables us to provide the Service to you. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, make a purchase, or otherwise transact through the Service, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will control with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using or accessing the Service, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and disclosed as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term “personal information,” we mean information that identifies you or another person, or that can reasonably be associated with you or another person. Personal information does not include information collected anonymously or information that has been de-identified so that it cannot identify you or be reasonably associated with you.
Depending on how you use the Service, the country or region where you are located, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from such information:
Contact information, including your name, address, billing address, shipping address, phone number, and email address.
Financial information, including credit card, debit card, financial account numbers, payment card information, financial account information, transaction details, payment methods, payment confirmations, and other payment details.
Account information, including your username, password, security questions, preferences, and general settings.
Transaction information, including products you view, add to your cart, add to your wishlist, purchase, return, exchange, cancel, and your order history.
Communication information, including information you provide when you contact us, such as information submitted through customer support inquiries.
Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information, including information about your use of the Service, such as how and when you use or browse the Service.
Sources of Personal Information
We may collect personal information from the following sources:
Directly from you, including when you create an account, access or use the Service, contact us, or otherwise provide personal information to us.
Automatically through the Service, including when you use our products or services or visit our website, information collected from your device, and information collected through cookies and similar technologies.
From our service providers, including when we engage them to provide certain technologies and to collect or process your personal information on our behalf.
From our partners or other third parties.
How We Use Your Personal Information
Depending on how you interact with us and the Service, we may use your personal information for the following purposes:
Providing, customizing, and improving the Service. We use your personal information to provide the Service, including to perform our contract with you; process payments; fulfill and ship orders; remember your preferences and products of interest; send account-related notifications; process purchases, returns, exchanges, or other transactions; create, maintain, and otherwise manage your account; arrange shipping; assist with returns or exchanges; support product reviews; and provide a personalized shopping experience, such as recommending products related to your purchase history. This may also include using your personal information to better customize and improve the Service.
Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, text message, or mail, and showing online advertisements for products or services on the Service or other websites based on items you previously purchased, added to your cart, or other activities on the Service.
Security and fraud prevention. We use your personal information to verify your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding possible fraudulent, illegal, harmful, or malicious activity, protect public safety, and maintain the security of our Service. If you choose to use the Service and create an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password, or other access details with anyone.
Communicating with you. We use your personal information to provide customer support, respond to your requests, deliver efficient service, and maintain our business relationship with you.
Legal reasons. We use your personal information to comply with applicable laws or respond to valid legal processes, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to address or investigate potential violations of our terms or policies.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes and in accordance with this Privacy Policy. Such circumstances may include:
Disclosing personal information to Shopify, vendors, and other third parties who provide services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping.
Disclosing personal information to business and marketing partners to provide marketing services and deliver advertising to you. For example, we may work with Shopify and third-party services to support personalized advertising based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on your country or region, you may have the right to request that we stop sharing your information for targeted advertising and marketing based on your online activity across different merchants and websites. To exercise your right to opt out of this type of use, please click here.
When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as for product shipping, or through your use of social media widgets or login integrations.
Disclosing information within our affiliates or corporate group.
In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations, including responding to subpoenas, search warrants, and similar requests, to enforce applicable Terms of Service or policies, and to protect or defend the Service, our rights, and the rights of our users or others.
Relationship with Shopify
The Service is hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Service in order to provide and improve the Service. Information you submit through the Service will be transmitted to and shared with Shopify and third parties that may be located outside your country or region in order to provide and improve the Service.
In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information from your interactions with our store, other merchants, and Shopify. To provide these enhanced features, Shopify may use personal information that we collect about your interactions with our store, other merchants, and Shopify. In these cases, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights regarding the use of your personal information for the purposes described above.
To learn more about how Shopify uses your personal information and any rights you may have, please visit the Shopify Consumer Privacy Policy. Depending on your country or region, you may exercise certain rights regarding your personal information through the Shopify Privacy Portal.
Third-Party Websites and Links
The Service may provide links to websites or other online platforms operated by third parties. If you visit websites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms of service.
We do not guarantee and are not responsible for the privacy or security practices of such websites, including the accuracy, completeness, or reliability of their information. Information you provide on public or semi-public platforms, including information you share on third-party social networking platforms, may also be viewable by other users of the Service and/or users of those third-party platforms, and may be used by us or third parties without limitation.
Our inclusion of such links does not, by itself, imply any endorsement of the content of such platforms or their owners or operators, unless otherwise stated in the Service.
Children’s Data
The Service is not intended for children, and we do not knowingly collect personal information from minors under the age required by your jurisdiction. If you are a parent or guardian and believe that your child has provided us with personal information, you may contact us using the contact information below to request deletion of such information.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell,” as those terms are defined under applicable law, personal information of individuals under 16 years of age.
Information Security and Retention
Please note that no security measure is perfect or impenetrable, and we cannot guarantee “absolute security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to send sensitive or confidential information to us.
The length of time we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide the Service, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.
Your Rights and Choices
Depending on your country or region, you may have some or all of the following rights regarding your personal information. However, these rights are not absolute, may apply only in certain circumstances, and we may deny your request as permitted by law.
Right to access / right to know. You may have the right to request access to the personal information we hold about you.
Right to deletion. You may have the right to request that we delete personal information we maintain about you.
Right to correction. You may have the right to request that we correct inaccurate personal information we maintain about you.
Right to portability. In certain circumstances and subject to certain exceptions, you may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party.
Right to opt out of sale or sharing for targeted advertising. Depending on your country or region, you may have the right to opt out of the “sale” or “sharing” of your personal information, or to opt out of the processing of your personal information for “targeted advertising,” as defined under applicable privacy laws. To exercise your right to opt out of this type of use, please click here.
Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on your location, we will automatically treat this as a request to opt out for the device and browser used to access the website. If we are able to associate the device sending the signal with a Shopify account, the opt-out request will also be applied to that account. To learn more about Global Privacy Control, please visit https://globalprivacycontrol.org/. Other than Global Privacy Control, we do not recognize other “Do Not Track” signals that may be sent by your web browser or device.
Managing communication preferences. We may send you promotional emails. You may opt out of receiving such emails at any time by using the unsubscribe option included in our emails. If you opt out, we may still send you non-promotional emails, such as emails related to your account or orders.
If you are located in the United Kingdom or the European Economic Area, and subject to exceptions and limitations under local law, you may also have the following rights in addition to the rights described above:
Right to object to processing and restrict processing. You may have the right to ask us to stop or restrict the processing of your personal information for certain purposes.
Right to withdraw consent. Where we process your personal information based on your consent, you have the right to withdraw your consent. Withdrawal of consent does not affect the lawfulness of any processing carried out based on your consent before withdrawal.
You may exercise any of the rights described above through the locations shown in the Service or by contacting us using the contact information below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, please visit: https://privacy.shopify.com/en.
We will not discriminate against you for exercising any of the rights described above. As permitted or required by applicable law, we may need to verify your identity before processing your request. Under applicable law, you may designate an authorized agent to make a request on your behalf. Before accepting a request from an agent, we will require proof that you have authorized the agent to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request within the time period required by applicable law.
Complaints
If you have concerns about how we process your personal information, please contact us using the contact information below. Depending on your country or region, you may have the right to appeal our decision by contacting us using the contact information below, or to lodge a complaint with your local data protection authority. If you are located in the European Economic Area, you can find a list of data protection authorities here.
International Transfers
Please note that we may transfer, store, and process your personal information outside your country or region.
If we transfer your personal information outside the European Economic Area or the United Kingdom, unless the destination country or region has been recognized as providing an adequate level of data protection, we will use recognized data transfer mechanisms, such as the Standard Contractual Clauses issued by the European Commission, or any equivalent contracts issued by the relevant authority in the United Kingdom.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our privacy practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide notice as required by applicable law.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any rights available to you, please contact us by email at:
hehaohong31@gmail.com
Or contact us at:
Unit 201, 7 Minden Avenue, Tsim Sha Tsui, Kowloon, Hong Kong
For the purposes of applicable data protection laws, we are the data controller of your personal information